This is something I am very passionate about, because I want you to succeed at your very best. I know you have such immense potential, but you have to know one thing:
If you’re not getting clients, it may be because you are simply trying too hard to do so right away.
If you are constantly “selling” the moment you join a group or connect with someone new, yet aren’t actually seeing any sales then you are exactly who needs to hear this.
Yes, I understand that your program or product is amazing… but the thing is that they are NEVER going to see that UNLESS you have the right solution.
So what would that solution be?
You need to get back to focusing on the VALUE you give to others. The most successful people teach what they know for free to help others see things from a completely fresh perspective or to learn something about themselves or their business that they had no idea about before. You have to educate them, be convicted by it’s importance, and build your community!
If the first thing you do when you join a new Facebook group is immediately SELL or PM someone with that “PERFECT SOLUTION”, or write on someone’s VALUE POST with your program for sale, then please… just STOP, take a step back and look at what you’re doing.
You’re asking someone to get married without first inviting them out for coffee. This is a HUGE turnoff for anyone, but especially for people in this industry. We are the difference makers. The purpose-driven entrepreneurs who are on a mission. Seeing pitches all day long will do nothing for you… and will hurt you in the long run.
As a coach or service provider, your business will only THRIVE in this niche when you build relationships and give free value out to others FIRST, before you invite them to work one on one with you.
What are some ways you can build relationships?
Get on Periscope and talk about your area of expertise, host a webinar, create a Facebook group of your own, write articles on your blog, post helpful tips and encouragement in Facebook groups, create a free gift you can give away to build your own email list, HAVE AN EMAIL LIST, run a fun free challenge, there are so many ways and these are just a few.
It all comes down to being authentic, and being human with your marketing. I know you’re better than this and you feel icky every time you try to SELL, SELL, SELL.
Why? When your main focus is to SELL (and are forgoing the relationship building), then you are removing the human being from the equation. You are looking at people as dollar signs, rather than as an actual person, as a human being. It’s time to shift your focus from SELL, to VALUE. How can you give more value to others?
When you give good to others, it always comes back.