How to Design a Website Header Image in Adobe Muse CC

You asked for it – so here it is! A little free training and a sneak peak into the very website design I will be providing every one of my students who enroll in Designing Websites in Adobe Muse CC online course.

Today I will be showing you how to design your very own website header image (also known as a hero image) in Adobe Muse CC. This specific tutorial will go over everything you need to know to obtain your own high-quality photograph as well as create a colored block overlay that looks beautiful on top of the imagery you choose for your own website background hero image.

Click to go to Creative Market

I hope you enjoy this quick 15-min tutorial, and you find it extremely useful to use. Once you create your own hero image for your website – please feel free to share in the comments section below!

Also, if you’re interested in the online training course where I will teach you how to design your own website from start to finish – then sign up for the waiting list by entering your name and email in the form below. Enrollment opens soon!

p.s. I noticed (the moment after I finished recording the tutorial) that the slider needs shifting to the right a bit so it is aligned in the center. It must have gotten bumped when I was working on the tutorial.

My Website Design Secrets – Revealed!

My Website Design Secrets – Revealed!

“I just want to have a nice, clean and professional website so I can have better leverage with gaining clients. I want them to see that I take my work seriously and that they are making a great decision if they hire me for their design project. I have a huge portfolio of amazing design work – but the website that I do have is nowhere near where I want it to be to really showcase those projects. How do I go about creating a website that really stands out and works for my needs?”

This was me four years ago.
I was fresh out of the design program and I had a portfolio full of student projects and a website that was greatly lacking in edibility, and overall user experience. While it was “okay” for a school project (as my peers and I all learned how to build our sites the same way) – it was nowhere near “okay” for presenting to the world.

As a designer myself, I knew that there had to be an easier and better way to create websites that didn’t take months or even years to learn how to build through code. I was self-employed after all – I needed to focus my energies on my business! I was just starting my freelancing career as a designer and needed my website to be a reflection of the quality of design work that I provide. If I show potential clients a website that takes a long time to load, or is just plain amateur looking – then how could I get ahead in my career as a freelancer? I needed something I could easily edit and change around how I liked and the website I did have just wasn’t cutting it!

Perhaps you are in a similar situation and can relate. If you get overwhelmed when thinking about how to even begin creating, much less launching your own professional looking website, then I want to let you in on a little secret that I have found and have ultimately used to design my own website without having to write a single line of code.


So what is my little secret?
The answer is simple: Adobe Muse CC

Website Design Secrets Revealed!

Adobe Muse CC is a powerful program that is simple, fun, and easy to learn and can give you complete creative freedom on what you’d like your website to look like without having to learn how to code. I have found that using this program is the easiest way to make your own website for showcasing your work as a designer and establishing that level of professionalism that you need in order to “WOW” your future boss, or get the signatures on new work contracts with your very own clients! You can even take the software one step farther and use it to create service based business websites for your clients or even sell your very own digital products.

Learning Adobe Muse is a valuable skill to learn and is one of the most enjoyable programs I have worked with to date as a designer myself. If code boggles your mind or makes you cringe as much as it does for me, then this is the program of choice because you can just focus in what you do best and leave it to Muse to do the rest.

I have been in love with Adobe Muse ever since I started using it in early 2013. For the past couple of years, I have soaked in everything I could possibly learn about this design program and it just keeps getting better! It is a fairly new program, but is an invaluable tool to designers as it equips and empowers anyone who is not code-savvy to be able to create and launch their own fully-functional websites with gorgeous user experiences without needing to write one single line of code. Pretty amazing isn’t it?

If you have been following my work, then you may know that I am in the process of writing a book on how to design websites in Adobe Muse CC. However, before the book comes out – I am excited to announce that I will be opening enrollment to my very first online course exclusively to my followers for the first VIP launch of the course with three weeks worth of training videos that go through web design step-by-step from planning to design, to launch!

So, if you would like to learn all that you can about this wonderful program to propel yourself into that next level as a graphic and web designer by having a home on the web to showcase your work and make a living by helping others through the services or products that you provide – then I would love to see you join us in the first VIP launch of my online training course where you will learn how to design a website in just 3 weeks. I will also be providing you with the very Adobe Muse CC template that I create within the course for you to use as you please.

I am dedicated to making this a life-changing experience for you as you learn how to create a website that will take you and your career to the next level.

Enrollment opens later this month! Stay updated by signing up for the waiting list by clicking on the link or signing up in the form below.

How to Create a Good Logo Design Brief for Your Client’s Visual Brand

How to Create a Good Logo Design Brief for Your Client’s Visual Brand

What’s in a good logo design brief? And why do designers need “so much” information before designing a logo?

Today the topic is all about the questions you should ask your clients before you even start on their logo design for their visual brand. Why is this step of asking specific questions so critically important? I’ll tell you why! The logo design you’ll be designing is the foundation of your client’s visual brand. If you don’t have the facts upfront – about their company’s needs, their target audience, and even what they like – how will you be able to capture everything they need in one solid mark that will represent their entire company? The logo design you create will most often be the first impression they make to their consumers.

As graphic designers, our main job is to be excellent visual communicators. With that in mind, if the right questions aren’t asked ahead of time – then how can you best serve your client, if you don’t know what their company is fully about or who they need to communicate to?

This is where our lovely little friend… the design brief comes in.

Let me walk you through each of the 11 questions I ask every single one of my brand new logo design clients to fill out. You may use these same questions for your own design brief, or modify however you’d like! I want you to be well equipped so you can reach the highest success in your own creative business or graphic design freelancing career.

 

Full name of your company as you would like it to appear on your logo:

This question is an obvious one, yet can oftentimes be overlooked! A time could come where you may assume your client’s company name is spelled one way, and then once you get the design brief back, you see that it was actually spelled quite differently than you imagined during your consultation with them. Asking this question will surely save you an episode of embarrassment and unprofessionalism somewhere down the line – I know it has for me!

 

Do you have a tagline/slogan that you would like to include under the company name within the logo? If yes, please list.

This question is good to know, as some companies require a tagline and others don’t. By asking this question, it eliminates you having to incorporate another new typographical element into your design, after you have already done the work of carefully planning and executing your design mockup one way – and then later having to introduce a whole new line of text into the design that you didn’t plan for. It’s good to have all elements upfront, so you know what you’re working with to best plan out the design composition from the beginning.

Do you have a website? If so, please list:

This question is very helpful. If they do have a website, you will be able to go to the website and possibly find out even more in-depth information about their company. If they do not have a website, perhaps that is another service you will be able to offer them down the road to expand their visual brand across the web and put their new logo into action! See what we did there?

Please provide a one – two paragraph clear description of your company:

This is a great question to ask your client, as it will give you an even clearer view of their company than you may have gotten from them during your design consultation, or through prior email conversations. It will also help to have this specific paragraph to read while brainstorming ideas to communicate what the company is about.

Vision and/or Mission Statement of your company in one sentence:

This question is insightful and important for your client to really hone in on. Since your job as a designer is to help your client propel their business into the next level with their new visual branding, it is helpful to know where your client sees their company going in the future for growth. As a designer, you want to help your client bridge that gap through the clean, modern logo you create. Knowing what their company vision and mission is, will help you so you can best serve and support your client’s future goals through your final logo design solution.

Please list at least one (or more) competitor(s) that are along the same field of work as your company and list their website(s) for reference:

It’s good to see what competition is out there from already established brands. As a designer, having the specific web addresses of your client’s immediate competitors will give you a good sense of how strong their competition is, what’s working already in their industry and will help you dig deeper so that you can find the best leverage point to bring your client to the next level in their business and give them an edge-up on the competition. how to create a logo design brief graphic designer

Who is Your target audience?:

Age range:
Occupation(s):
Ethnicities:
Income level:
Geographical Location:
Gender:

This series of questions is quite possibly one of the most important questions you can ask, as this audience is who you are designing the logo for in order to best serve your client. Knowing the ideal “person” you are designing for will set the tone for the logo. It’s good to get as specific and well defined as possible for the best setup for success. Do you need a playful logo to fit the audience? Or a more serious, mature logo? Are your consumers younger or are they of the older generation? Knowing these things will help you to define the feel, and then design the best solution for your client.

 

Do you have specific colors that you would like to see within the logo/branding (please indicate if the colors you list are a guideline or if they are a set choice that must be worked with):

Perhaps you are involved in a re-branding project, and the brand already has specific colors they are working with. This is good to know so you can stay consistent with the brand. Colors are one of the most essential elements for immediate communication. If your client has a specific color in mind for their brand, and it aligns with their company’s message, then it would probably be most beneficial to work in those colors. However, if you feel that a particular color is an even better solution for the company, then keep in mind that you are the professional, and it would be to your client’s advantage for you to provide them with the option they would like to see as well as your color choice as an alternate. Also, explain your reason why you chose the colors that you did so that your client can see your vision and decide between the two with some thought.

3-10+ keywords of the first impression you would like to make to a new viewer when viewing your logo/branding -what emotions or reactions do you want your logo to evoke? (ex.: bright, professional, friendly)

The keyword list is excellent to have and is actually a quite new addition to my own design brief. I have found it incredibly useful the past few months as the keywords my clients have given me have ignited sparks which led to many great and new design ideas. This all happened just by visualizing the meaning and emotion behind a single word or two. Once I have that spark or feeling from a particular keyword or combination of keywords they listed – I work to integrate it with the logo design I am creating for them. This exercise brings me back to my time in the design program, when my classmates and I immediately had to paint the first thing that comes to our mind after our professor said a specific word. Coming up with an illustration of what the essence of that word was visually is one of the most fun and creative tasks to work on.

Please list two logos/brands (and their websites) that you admire for inspiration for your logo design and indicate the specific reason why you like them.

It great to ask this question so that you can see what your client’s specific tastes are and to see why it is they like certain aspects of the designs they have chosen to share with you. It is also good to go out and gather more inspiration on your own as well so that you can look to other design treatments which oftentimes leads you to explore another whole realm of ideas that may not have come to your mind otherwise.

Anything else that you believe may be helpful for me to know before moving forward:

This is a highly important question to ask, as most often there is always something that your client will still want to express to you about their logo design, that they may not feel is appropriate to tell you at any other time. Giving them that open ended question will allow them that free opportunity to tell you whatever they would like to share with you before you begin work.

 

So, what did you think? Did that help you out? Are you going to create your own design brief today and implement some or all of these questions? If so, tell me about it by leaving a comment in the comments section below!

 

Handy Image Dimension 2014 Guide For Use With Facebook

Handy Image Dimension 2014 Guide For Use With Facebook

Keeping up with Facebook imagery sizing can be a challenge as Facebook is constantly updating, revising, and tweaking their user interface – and rightfully so! It is their job to create the best user experience for all of those on Facebook and it is our job as designers and business owners to keep up with their updates so that our visual social web portrayal appears both polished and professional for our audience.

So, with that being said, I put together a handy little guide that you can reference for updating your Facebook business page, creating timeline posts, as well as advertisements across Facebook.

Handy-Image-Dimension-Guide-Facebook

 
Facebook Business Fan Page Sizing Dimensions:
Cover Photo: 851px by 315px
Profile Picture: 160px by 160px
Timeline Photo: 504px by 504px

Facebook Advertisement Sizing Dimensions:
Ad Image: 1200px by 627px

Is your Facebook page updated yet?

Visit my finished page by clicking here.

Feel free to share your newly updated business pages too in the comments section below!

 

Designer Spotlight: April Greiman, The Queen of Chance

Designer Spotlight: April Greiman, The Queen of Chance

I believe that to be a successful designer, it is extremely beneficial to look to others who have gone before me for inspiration to build from. The more exposure I have to the world around myself as a designer, the stronger the outcomes are in the work I create. So, without further ado, today’s spotlight designer report is on:

April Greiman Manipulated Photo Portrait

April Greiman, Queen of Chance (1948 – present)

“I am the Queen of Chance” – April Greiman

 

MEET THE QUEEN

The “Queen of Chance” was the title graphic designer April Greiman established for herself. This happens to be quite an accurate description of who Greiman is as a designer and as a person. She is one to take chances and isn’t afraid to make mistakes. For, as she describes it,

“Mistakes are accidents, and accidents often reveal unexpected possibilities.”

Greiman was born in New York in 1948 to two parents who raised her to have a questioning and curious attitude and find adventure in life. Neighbors called her family, “The Flying Greimans” because they were always looking up, searching for interesting phenomena, and traveling by air. It is no doubt that young April took a lot from her parents as a young child into adulthood and applied this learned attitude into her work and life.

 

DESIGN

April Greiman

April Greiman’s system of designing requires mixing and matching different tools an individual may not think to match. Such as the traditional design tools matched with low-tech-low resolution image making equipment then combined with state of the art manipulating systems.

The result is a unique style of design all her own. However, it isn’t just the design tools she uses that creates her unique look, it’s the thought and emotion she puts into her designs.

April Greiman Graphic Design in America Walker Art Center

 

EDUCATION

April Greiman’s formal education began after she first started college at the Rhode Island School of Design. She failed miserably when it came to the part of the application that required her to draw a pair of old boots. The dean of admissions pointed out that her portfolio was very strong in graphics and he suggested that she apply to the graphic design program at the art institute of Kansas City, Missouri.

The Kansas City Art Institute

Having no idea how one might define graphic design or what it meant, she nonetheless took his suggestion and was accepted into the program in 1966. Greiman studied here until graduating with a Bachelors of Fine Arts with a major in Graphic Design and a minor in Ceramics.

While studying at the Art Institute, Greiman was instructed by teachers from the Swiss school, Allgemeine Kunstgewerbeschule in the city of Basel. She took an adventures leap and decided to broaden her education and enrolled for classes at the school herself. This marked the beginning of her personal study.

Basel was a completely perpetual school. The teachers didn’t speak English, so they taught in silence and body language. Then they would disappear and Greiman would be left to teach herself, which was an invaluable experience and pushed her to think and experiment beyond normality.

Sometimes the greatest teacher is within one’s own self.

 

EXPLORATION  1984 Macintosh Logo and Computer

In 1984, Greiman was introduced to the Macintosh computer and was swept away with the endless possibilities. She was one of the first American graphic designers to get her hands on the computer. In many ways, the Macintosh helped build her business with all of the different software programs she could use with it.

Greiman states,

“Globally, culturally, and economically, we’re moving from working with matter to working with light. With the Macintosh, we’re manipulating light. Now we’ve got a global dialogue working on a network of light. -The Internet – where we can actually float our ideas, text, and images into time and space.”

Geiman obviously has an attitude of exploration and infinite curiosity, which fuels her mind and keeps her designing.

“I’ll always be designing. It’s not what I do, it’s who I am,” says Greiman.

 

THE DESERT  Los Angeles Desert

She moved to Los Angeles in 1976, soon after he friend Jayme Odgers introduced her to Death Valley, in which after setting eyes on the endless nothing of landscape of nothingness, Greiman knew she found a special place for inspiration. She states,

“…in L.A. I could have both extremes – everything I needed from a city as well as peace of mind and total quiet just half an hour away.”

Greiman found the desert completely enthralling and described it as “it’s own educational vehicle.” She also says,

“While most processes occur at an invisible or microscopic level, the desert reveals its evolution in its very existence. I felt as if, for the first time, my eyes were wide open to the process of evolution, to growth, to change.”

 

STUDIO

Made in SpaceIt was here that April set up her very own graphic design studio called, Made in Space, INC. Greiman’s design practice has been directed by her philosophical readings and by analyzing her own dreams. She states,

“If there was a very concrete symbol in a dream, I’d sketch it, or I’d write down a word which spoke the loudest.”

Many of these symbols she has created over the course of her design career, she creates from her subconscious state, so they are a part of who she is as a person. Most clients she’s had understand this and ownership to these specific symbols or design ideas isn’t an issue, which allows her to continue using the same symbols within her designs.

think about what you think about

 

CLIENTS  Sci-Arc April Greiman 

Over the course of her designing career, she has had a numerous array of cliental. Her clients have challenged her inner curiosity by taking her on a wild run to do a wide variety of different things. Anything from designing magazines, creating a whole business identity, or putting together large sculptures for a whole community of people to enjoy.

Greiman found that she never really needed to inquire for work but instead her clients came to her on their own accord. Her popularity spread via word of mouth with good feedback from all walks of life. This has allowed her to work numerous jobs.

A few specific examples include: Lifetime Television, Workspirit, The U.S. Postal Service, and the Pacific Wave. Others include working for the school SCI-Arc, Piles Peak Lithography Company, the Walker Art Center, Vertigo, Stilnovo, as well as many different posters promoting and showcasing graphic design. She also contributed to the magazines Wet, Main, and Design Quarterly.

These are only a few of the many clients and projects that have helped build her design career portfolio.

LIFETIME TELEVISION

April Greiman Lifetime TelevisionFor Lifetime Television, Greiman was asked to develop the channel’s twelve identity spots. She looked at it as an excellent opportunity to try something new.

What was especially interesting to her with this project was that it was her first experience at using a wide range of new image making and video technologies.

For the final spots, her method of development was relatively inexpensive since Greiman and her colleagues also used low-end technologies like disposable Kodak cameras and 8mm video. She would take the still frame video shots and manipulate them to create her images.

WORKSPIRIT  Workspirit April Greiman

In 1986, Rolf Fehlbum hired Greiman to completely design his first issue of Workspirit. He was a European man who wished to promote his furniture company, Vitra, to the American audience. After Fehlbum saw the magazine “Main”, that Greiman had also designed, he thought she would be the perfect candidate for the job.

Greiman jumped at the opportunity and Fehlbum trusted the designing aspect entirely up to her. The two communicated long distance, as Greiman resided in L.A., and Fehlbum lived in Switzerland.

Greiman stated that…

“It was the first time I had used low-resolution printouts and the fax machine to communicate with a long-distance client. Rolf never saw the detailed artwork. He supplied the photographs and text and trusted me entirely with making the design decisions.”

 

US Postal Service 19th amendmentU.S. POSTAL SERVICE

For the U.S. Postal Service, Greiman designed the official 19th Amendment Commemorative Postage Stamp. On the stamp itself, Greiman chose a cool color palette and layered an image of the capital building with two images of freedom marchers from different time periods in history. The concepts of freedom, equality, and progress are displayed in text form, disappearing with the image, as well as standing out, thus insinuating “freedom”.

 

PACIFIC WAVE

Greiman designed an especially interesting piece for the exhibition Pacific Wave California Graphic Design, shown in Venice, Italy. She formulated a 3-D sculpture, with different digital looking entities upon an AstroTurf and plywood inclined base.

The eight different objects, made of plywood, spell the word WAVE and also show an eye and three hands. All of the objects look as though they belong on the computer, except they are set in 3-D sculpture form, thus creating a very unusual piece.

Design ConceptDesign Sculpture

FOREVER THE QUEEN 

April Greiman Quote

April Greiman is a designer that definitely breaks away from the routine of traditional graphic design and goes out to explore the depths of her inner being so that she may vividly express herself within her work.

Greiman is a courageous adventurer and many graphic designers look to her for inspiration that extends past the normality.

She still continues her work today and is regarded as one of the most influential women graphic artists working in digital media.

“I’ll always be designing. It’s not what I do, it’s who I am.”

– April Greiman

 

———————————————-

For further information on April Greiman, you may view her website madeinspace.la

Below are the works cited for this posting:

Article Content:

“April Greiman” AIGA | The professional association for design. 28 Sept. 2009 <http://www.aiga.org/content.cfm/medalist-aprilgreiman>.

“April Greiman.” Art Directory. 23 Sept. 2009 <http://www.art-directory.info/design/april-greiman-1948/index.shtml>.

“Farrelly, Liz. April Greiman Floating Ideas into Time and Space (Cutting Edge). Minneapolis: Watson-Guptill Publications, 1998.

Greiman, April. Hybrid Imagery the Fushion of Technology and Graphic Design. New York: Watson-Guptill, 1990.

Greiman, April. Something from Nothing (Design Process). Switzerland: Rotovision, 2002.

Poyner, Rick, and David Crowley. Communicate! Grand Rapids: Laurence King, 2004. Remington, R. Riger. American Modernism Graphic Design, 1920-1960. New York: Yale UP, 2008

Illustrations:

(1) Cover Image – CalArts (http://www.madeinspaceshop.net)
(2) greiman manipulated photograph (http://www.aiga.org/)
(3) Greiman (http://www.aiga.org/)
(4) Walker Art Center – Graphic Design in America (http://www.madeinspaceshop.net/)
(5) The Kansas City Art Institute (http://designigniteschange.org/)
(6) 1984 Macintosh Logo and Computer (http://www.slywitch.com.br/)
(7) Los Angeles Desert (http://kimdy.gri.re.kr/travel/_2005/20050409_usa/page_05.htm)
(8) Made in space website design (http://madeinspaceshop.com/)
(9)”Think about what you think about” lecture series poster (http://madeinspaceshop.com/)
(10) Sci-Arc Magazine Cover Cropping (nelson-atkins.org)
(11) Lifetime Television Identity Spot 1 of 12 (http://www.aiga.org/)
(12) Workspirit Magazine Cover and spread (http://www.aiga.org/)
(13) US Stamp (http://www.aiga.org/)
(14) WAVE Concept and Sculpture (http://www.blurb.com/books/972028-april-greiman-queen-of-chance)
(15) April Greiman in the LA desert (http://www.blurb.com/books/972028-april-greiman-queen-of-chance)

How To Get Started As A Freelance Graphic Designer

How To Get Started As A Freelance Graphic Designer

Have you ever wondered what it takes to get started out as a freelance graphic designer? If you are thinking about venturing into the field of graphic design for yourself, then the following will help you tremendously! I will be giving you a look at how I got started out in the freelancing world, provide you with some excellent learning resources that I use again and again, as well as educate you on how you can begin your own graphic design career as a freelancer!

 

So what is a graphic designer?

How to Get Started As A Freelance Graphic Designer

The graphic designer’s job is to effectively communicate the intended message of the project at hand visually to a specified audience. Designers do this through arranging type, symbols, color, and imagery to create a brand “feel” related to the business they are working with for the project at hand. Typical projects graphic designers work on often are: brand identity including logo designs, business cards, brochures, flyers, folders, print advertisements, postcards, company letterhead & envelopes, booklets, catalogs, packaging design, greeting cards & invitations, social media pages including Facebook, Twitter, Google+, as well as web advertisements, and web graphic elements. Designers can also create simple, beautiful websites and can customize WordPress templates for their clients as well.

Learn the skills!

So, you may ask yourself: What type of education do I need to become a graphic designer? Well, for me, I chose to obtain an associates degree in graphic design. You can choose to go after a bachelors, or a certificate, or even solely do your own self-study. If you choose to pursue freelancing as a graphic designer, then having a degree in this field isn’t necessarily a requirement. What you choose really depends on your lifestyle and how much time and monetary investment you can put towards building your all-essential portfolio of work samples.

You can invest in college


Choosing the college route is a fantastic starting place if your time and your finances allow you to partake in this option. There are so many great college options to choose between. You could work towards a certificate or associates degree at your local community college, or you can opt for an online college such as Full Sail University or The New School.

The benefits of obtaining a degree in the field are great because you will be provided with a well-rounded education that will cover all areas of graphic design. You will learn the crucial design principles, learn how to meet deadlines, and learn how to take critiques on your many design projects. You also won’t be constantly wondering if you are missing out on any part of your education, but instead will have a good all around grasp on what all of the different areas of design entails.

You could opt for only taking a couple of college classes if you wanted and then pursue the rest of your education through your own self-study. Even if you do decide to pursue a degree, I would also definitely recommend supplementing what you learn in school with your own self-study. By doing so, your work and your clients will only benefit!

You can do your own self-study


Sometimes, the finances just aren’t available or you simply don’t have that much time to dedicate outside of your home to go to your local community college. If this is your situation, then you must know that you don’t need to have a diploma sitting on your desk to become a freelance graphic designer!

The most crucial thing that I have found potential clients are looking for is not a degree, but a quality work portfolio for them to see. I have experienced this to be the number one element that they base their decision on. If you put together a great portfolio full of at least 4-6 beautiful, solid samples of design work you have done – then that is enough to get started.

So, how do you learn from your own self-study? With the wealth of information available at your fingertips, it is now easier than ever to learn everything you need to know by just knowing where to go to educate yourself. I suggest that you put together your own learning course of action by getting a hold of every design book you can, soak up design inspiration from great and successful designers and emulate their work for your own personal practice, start an online learning track on Treehouse and begin taking a set list of courses on Lynda.com and learn all you can for the specific work you want to focus on at SkillShare.

After you have a general overview of the design fundamentals and a good grasp of the basics of each of the Adobe design programs (see the list below), it would be my suggestion to start out by defining the one area of focus that you want to concentrate on. Decide if you want that area to be logo design, business card design, brochure design, WordPress website design, etc and then learn everything you can about your area of concentrated study. Once you know all that you can about the subject, work on designing four to six solid samples for your portfolio so that you will be able to use this portfolio on different work sites. Or, you can concentrate on that one area of study and create templates or graphic packs to sell on Etsy through your own online shop.

If you want to learn the essentials that every graphic designer needs to know, feel free to check out the Website in a Week Workshop online course by clicking here and learn everything you need to know to build a beautiful and strategic WordPress website that will not only help to bring you clients, but will also help you set up website for your clients to bring in their own clients and customers. This course is a highly valuable resource to anyone who is interested in pursuing a career in this field, and for you – it’s free to check out and get started building your own website!

Recommended tools

 

A Reliable Computer:: I own both a MacBook Pro for work on the go and an iMac for when I’m working at home and sitting down at my desk. However, you can easily work on either a Mac or a PC, as the design programs can be downloaded and used on both of these platforms.

Adobe Creative Cloud Programs:: These programs are an absolute must and the industry standard for every graphic designer to have. I recommend to start by downloading Adobe Illustrator, Photoshop, InDesign, & Muse. Learn these programs back & forth and you’ll be able to provide your clients with great value in any area of their branding materials. Adobe Illustrator CC is used for creating vector graphics. This is the program you would use for logos, scalable illustrations, 1-2 page advertisements, and icon sets. Adobe Photoshop CC is used for editing photographic imagery and building website mockups. Adobe InDesign CC is used for laying out booklets, books, eBooks, magazines & catalogs. Adobe Muse CC is used for designing simple websites without having to worry about complex website coding.

Pantone Color Matching System:: Owning color swatches from the Pantone Color Matching system is highly recommended to keep consistent color across both printed materials and the web. (I recommend the color fans)

A Scanner & Printer:: Having a good scanner and printer is essential for bringing your sketches to the computer and being able to test print your work so that you can be sure you are giving your clients the best.

A Sketchbook & Pen:: Having a sketchbook and pen nearby is a great time saver so that you can do quick sketches to determine the composition of your project or concept idea before you bring them to the computer for more concentrative work.

A Drawing Tablet:: This tool isn’t absolutely necessary, but can be a great help with illustration work and quick thumbnail sketches.

How to Work From Home As A Graphic Designer

So, how do you get started in your own graphic design business? I got my start in the freelancing world on oDesk.com (which is now UpWork – Read my post: Tips for Working on oDesk Successfully As An Independent Contractor). There are many other freelancing sites you can look into as well (see my list of recommended resources below). Invest time and effort into making your online work profile shine with your brief work description, your portfolio of 4-6 samples, and any skills testing the work site might have available. I also recommend having your own website set up so that you will have an outside web presence to show your potential clients during the interview stage. (Check out my online course where I teach my students how to design beautiful websites without writing any code! The Website in a Week Workshop) By having a well-designed website set up, you will be one step closer to gaining the trust of your potential client and turning them into a long-term business relationship. Once you have your profile and website set up, the next thing to do is to start submitting applications to the job postings that interest you for work directly related to your portfolio samples. Tailor each cover letter you submit to address what you specifically propose to do for the client to meet and exceed their project needs. Then, once the client hires you, follow through with your promises!

Graphic design is a field that is ever growing and there is no cap to how far you can go in your business! If you are interested in becoming a graphic designer, I urge you to take the first step and start exploring your own area of concentrated study. You can even do this while still working your day job by dedicating an hour or two each evening towards your own self-study and building your portfolio. For me, working from home as a graphic designer is not only exciting, but also so rewarding. I get to do what I love, (create beautiful and effective designs), make a profitable income for my family, help others reach a high level of success in their businesses, and be there for my family all at the same time! I love it because there is just so much flexibility and there is always something new to learn or a new service you can offer. One day your concentration could be designing logos, the next day you could learn how to build a WordPress website and then offer that as an addition to your expanding services.

To help you get started, check out my quick list of recommended resources below. These resources are the top sites and products I interact with on a daily basis in my work and I know you’ll find them helpful too as you begin your freelancing career!

Quick list of resources

Accredited Learning
Full Sail University
The New School

Non-Accredited Learning

Lynda

Treehouse
SkillShare
Website in a Week Workshop

Inspiration

Behance

Dribbble

LogoPond

LovelyPackage
DesignSeeds

Finding Work

UpWork

Etsy
Elance

Freelancer

Design Resources

InkyDeals.com (Free)
SubtlePatterns.com (Free)
FontSquirrel.com (Free)
DaFont.com (Free)
WhatTheFont.com (Free Look-Ups)
MyFonts.com
Vecteezy.com (Free)
Shutterstock.com
CreativeMarket.com

Design Books
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
Thinking with Type
Making and Breaking the Grid
Color Index
Design Basics Index
Layout Index
Type Idea Index
Logo Design Love
Adobe Creative Cloud Classroom in a Book series

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